In April, we exhibited at the Hardware Association Ireland Show in Dublin, a brilliant opportunity to meet customers and provide an insight into a wider range of Soudal products. HAI is the national representative body for hardware/DIY retailers and builders merchants, starting back in 1938 with the goal of promoting the best interests of hardware and allied trades. The event was an effective way to officially introduce Soudal Ireland to the Irish market, following the rebrand of Seal Systems Ireland Ltd.

Soudal Ireland

HAI Show 2022

Over the course of two days, the event provided an effective platform to promote the rebrand of Seal Systems Ireland Ltd, now officially known as 'Soudal Ireland'. Attended by the ever growing Soudal team, it proved a fantastic opportunity to showcase a variety of new and existing products available to the Irish market. Through demonstrations conducted on the stand, visitors were able to experience the extreme durability, versatility and strength of Soudal products.


HAI Darts


While at the event, Soudal gave visitors to the stand an opportunity to win €500 of stock. The darts competition required entrants to simply score the highest number possible on the dartboard, with the highest score winning the prize. Anyone who hit 180 would receive three additional darts in order to further their lead.

The Soudal stand had a very high footfall throughout the two day event, with many opportunities to share the journey of our transition from Seal Systems Ireland to Soudal Ireland with the members of Hardware Association Ireland.